Does my small business REALLY need a website?

Does my small business REALLY need a website?

The other day a friend of mine who owns a small painting business asked me if I thought he REALLY needed a website. He said he was able to stay “fairly busy” and most of his clients were contractors or residential owners who found him through the yellow pages. I’m always a little shocked when I hear people say they are not sure if their business needs a website, but, surprisingly, it has come up several times before. There are many reasons people mistakenly believe they don’t need a website. Let’s consider a few: Myth #1: My customers can find me in the yellow pages. People are now turning to the Internet MORE OFTEN than picking up their local phone book to find the info they need about a local business. Last year (2011) the Local Search Association released their data showing that the Web is the new leader over print in local business searches. In addition, with the ever-increasing popularity of mobile devices (smart phones & tablets) consumers are able to find what they are looking for anywhere with only a few touches, rather than lugging around that 18 lb. yellow book! Myth #2: I already have enough business. Yes, this actually does happen! A successful salon owner I know, who’s been in the same spot for 15 years, says she doesn’t need to advertise! Though, often at the beginning of her work week, all the white space in her appointment book makes her feel a little un-easy, by the end of the week it’s completed filled up and she’s exhausted and ready for her day off. Now,...